Brazilian supermodel Gisele Bundchen recently bared her baby bump in a photo shoot for London Fog ads which will be seen in magazines and on billboards this Fall. The public won’t be seeing The Bump, however, as it has been airbrushed out. Dari Marder, Chief Marketing Officer for London Fog, says in a press release…
“Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life. Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump.”
Ok, I’ll buy that. Although if it was her privacy you wanted to protect maybe writing a press release about airbrushing her baby bump before Gisele herself has publicly confirmed her pregnancy would be the wrong way to go about that? Just sayin’.
Related articles…
Gisele’s New Bump-Free Ads for London Fog [People Magazine]
Gisele Bündchen Pregnant in London Fog Ads – But Where’s Baby Bump? [Stylelist]
Fab Ad: Gisele For London Fog [FabSugar]
