Does this look like the face of a 59-year old woman? No. Unfortunately it has less to do with the power of Olay Definity and more to do with the power of Photoshop.
The website Jezebel wrote one of their fantabulous snarky commentaries today to address some issues raised in the LA Times article from a few days ago, as well as British Parliament’s recent bemoaning over the Shopping of Twiggy’s latest ads for Olay Definity…
British Lawmakers Take Stand Against Photoshop
By Anna N.; Monday, August 3, 2009In the wake of a disturbingly wrinkle-free Twiggy ad campaign, British Members of Parliament are calling for a ban on Photoshopping ads aimed at children, and disclosure of digital alterations in ads aimed at adults.
Britain’s Liberal Democrats would like to ban Photoshopping entirely in ads aimed at those under 16, and require all other ads to carry a disclaimer describing the extent of their alterations. They also recommend “media literacy” lessons to teach kids about advertising techniques.
Member of Parliament Jo Swinson says, “Today’s unrealistic idea of what is beautiful means that young girls are under more pressure now than they were even five years ago. Airbrushing means that adverts contain completely unattainable perfect images no one can live up to in real life. We need to help protect children from these pressures and we need to make a start by banning airbrushing in adverts aimed at them.”
Related articles…
The two faces of Twiggy at 59: How airbrushing in Olay ad hides truth of the skin she’s in [Daily Mail]
Airbrushing of photos should be banned, Liberal Democrats say [Telegraph.co.uk]
Lib Dems take aim at advertisers over altered images [The Independent]
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