Outside Magazine to Lance Armstrong: “What’s the BFD?”

Outside Magazine got called out the other day by their very own cover boy, Lance Armstrong. He tweeted…

Pictured above is the cover he tweeted about. Outside Shopped onto Armstrong’s plain t-shirt “38. BFD.” The “38″ stands for Armstrong’s age and – I imagine – the “BFD” stands for that infamous Joe Biden-ism “Big Fucking Deal”. To their credit, Outside printed a disclaimer on the cover: “Note: Not Armstrong’s real T-shirt” and offered up an explanation after Lance’s initial complaint, but that did not satisfy Armstrong. Rightfully so, if Outside wanted to use that visual story angle they should have told Armstrong about the concept ahead of time – not after the fact – because it is obviously a BFD to Lance.

Tagged as: Categories, Lance Armstrong, Outside Magazine